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Channels are traditionally the means by which the products or services are promoted and made available to customers. In the digital era, channels are not only important to sell products; they are enablers to enhance and optimise processes, and to provide new, better or enhanced service and products to customers. But what are the challenges ahead?
Channels are a fascinating subject. This is where business concretely meets internal operating model and architecture, facilitated and supported by different technologies. It can be compared to the visible tip of the iceberg. There is a small visible part and there is a massive hidden underlying part of processes and technologies which you don't spot at first sight. The environment in which companies operate and evolve is...
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