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Development and Implementation of Product Development Strategies using Conjoint Analysis
Using Conjoint Analysis, asset managers and funds promoters can assess the value of their funds for their clients and by doing so can develop more precise specifications when developing new fund concepts. The results of the analysis allow quantitative prognoses to be made on the commercial success of the product. In this way, profitability calculations for new product developments are rendered much more informative and reliable.
Clients want new generations of products, competitors threaten hard fought for market positions, Asian suppliers are posing challenges in established markets – there are many reasons why asset managers and fund promoters are adapting...
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