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Few senior business leaders across Europe are aware of the European Unions significant investment in innovation in recent years according to a study launched by Ernst Young and the Centre for European Policy Studies, The Power of Simplicity. The study surveyed 680 business leaders from 15 EU Member States and found that 73% of respondents, many of whom have to make the key decisions about private sector investment in Europe such as presidents and chief executives, were not aware of EU policies to improve innovation. In addition, 69% believe innovation policy in the EU has not matched industry needs.
Alessandro Cenderello, Head of Ernst Youngs EU Institutions Practice, says, Policy-makers and business leaders are turning to...
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