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By Vincent Villers (picture), Partner, IT Consulting, Serge Bertoldo, IT Consulting Leader and Dariush Yazdani, Director, PwC Luxembourg
- 69% of customers already use the Internet to buy financial products
- Customers are willing to pay for digital banking
- Banks need to improve their digital offer to attract new customers
Digital banking is set to overtake branch networks as the preferred access channel for how customers will interact with their bank by 2015, according to PwCs new report, The new digital tipping point(1). There is evidence that banks are not responding quickly enough to develop a vital new source of revenue growth and that many are missing the digital innovations that are radically...
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