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By Eduard von KYMMEL, Head of VP Fund Solutions*
COVID-19 has changed a lot in our everyday life. Therefore, on the World Fund Day on 19 April it is not the time to now look at past success, but rather on how the fund industry and its crisis leadership have helped investors and other stakeholders in this challenging time of global crisis and market volatility to protect their interest by providing ongoing stable services while ensuring health, safety and wellbeing.
Crisis behaviour
The question is what to do when no one knows what to do? In an unprecedented crisis, there are no pre-cooked answers. All that can be offered is the best process. Therefore, the answer to every COVID-19 question is a process reflecting its...
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