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…not just pinned to the wall in reception…
By Christopher Purdy, Director, Greenfield Luxembourg David Holland, Founder CEO, Results Rules OK*
Every organisation has a unique personality, a set of values, behaviours and characteristics that define its performance and reputation in the market. In the Professional Services sector we are in the business of providing “invisible or intangible services” – that can’t be touched, seen or tasted; but they can be experienced… It is the experience that people have when engaging with a company that defines how they are perceived; and whether or not clients trust them enough to buy from them… And this experience is determined by the people in the organisation.
“Trust replaces...
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