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Traits like values, employee communication, digital capabilities stand out in companies which outperformed peers
Family businesses with a company purpose connected to the United Nations' Sustainable Development Goals (SDGs) are performing better than their peers across multiple financial and social metrics, according to PwC's 11th Global Family Business Survey. The report, Transform to Build Trust, which polled over 2,000 family businesses across 82 countries between October 2022 and January 2023, reveals double-digit sales growth at 43% of family businesses globally in the last financial year, up from 21% in 2021.
Notably, nearly three-quarters (73%) of family businesses that experienced double-digit growth over the last financial year are...
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