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Comparing the way we communicate today with the way we communicated a decade ago is almost like comparing Pluto with the Sun: they may belong to the same solar system, but they’re light years away. The revolution in digital communication, characterized by an increase in speed and an ever-growing volume of data, has vastly changed the way individuals transmit and consume information.
Digital killed the video star
A new norm is slowly emerging thanks to digital channels such as social media: instant communication of information to a target group in ‘pull’ mode is now the model of choice. This new reality has deeply changed the way companies need and want to interact with their customers, as they move to make full use of their new...
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