|
Luxembourg has the institutions, finance and entrepreneurial talent to create scalable franchise concepts. What is still missing is the bridge between a successful local company and a transferable system.
Opinion - by Ljiljana KUKEC, PhD, Adjunct Professor, University of Luxembourg (MEI), Member, World Franchise Council (WFC), International franchise expert
Luxembourg has proved highly effective at attracting and operating international business models. Its shopping streets, retail centers and service economy show how successfully global and regional brands can find customers, investors and capable local operators here. The country understands cross-border commerce. It has capital,...
|