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There is henceforth no more doubt that a business to be sustainable should benefit also to social and environmental areas. Interdependencies between efficiency and long term profitability make the integration of human dimensions through ethics and governance and the respectful management of natural resources new parameters to assess a net result. The green bookkeeping presented by Puma, the German sportswear company, courageously shows that in 2010 it has caused ‘EUR 145m of environmental damage relative to EUR 202m of profit’ (Financial Times, 24 June 2013).
This article adds that about 50% of the earnings of the largest 3,000 public companies equal to the environmental damages their activities generated. Loss of lives due to diseases from pollution, unwanted...
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