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Times are difficult for the investment fund industry. Christophe Girondel*, Head of Global Fund Distribution, shares with AGEFI Luxembourg the secret of Nordea's on-going success.
The last few years were difficult for the investment fund industry. How is Nordea Asset Management faring?
In the aftermath of the 2008 crisis, we managed to rebound strongly. Since 2010, we have seen significant net inflows and our assets under management have steadily grown to approach the EUR 150bn mark – more than 40 percent above pre-crisis level. This has been supported by various distribution channels: our captive distribution and our non-captive activities, both institutional and wholesale. Today we have an evenly split distribution which is not common for a bank...
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