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By Vanessa MÜLLER, EY Luxembourg ESG Services and Consulting Banking Capital Markets Lead Anna ILLARIONOVA, EY Luxembourg Senior Manager, ESG Consulting
The European Union’s new Empowering Consumers for the Green Transition Directive, Directive (EU) 2024/825, raises the legal bar for how businesses can talk about sustainability to consumers(1). For any sustainability-related claims, vague green language, weak labels and broad “climate neutral” claims are becoming harder to defend. In Luxembourg, transposition of the directive is underway and is expected to apply from late September 2026(2).
A consumer law reform with real consequences for sustainability claims
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