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By Neil THORNBURN, Chief Experience Officer at Kurtosys
In this digital age, user experience (UX) is vital for success in any industry. Revenue from your website may not be a trackable metric in the investment management industry but an excellent UX isn’t always about direct attribution to revenue generation. Positive Brand reputation, increased customer loyalty, deeper engagement with users (leading to more insights and more conversions on site goals) and a stronger ROI for your marketing are all significant benefits and this industry can’t get left behind despite having some additional hurdles to overcome.
Why user experience matters for investment management websites
A well-designed website can provide...
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