|
By Laurence PONCHAUT, Distinct Communication*
During a time of intense uncertainty, in the rise of a contact-less economy and as remote working becomes mainstream, communication strategies and tactics must evolve to remain effective. The good news is that a crisis can be a decisive turning point and a catalyst for positive change to build organizational resilience. Here are 6 communication tactics to carry your organization through this major health crisis with a renewed sense of purpose and trust.
1. A clear leadership articulating a powerful sense of purpose – in time of crisis having a commander at the helm who leads by example is of paramount importance. Because leadership without communication is NOT leadership, the leader will be the voice of...
|