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By Frédéric LORAIN, Senior Consultant, INITIO S.A.*
The example of Revolut which is arguably taking the lead in Europe and beyond, being one of the most innovative.
Our world is changing and is changing fast. Over the past few years, there is been a bunch of new players launching their banking apps in Europe and all over the world. Compte Nickel, N26, Revolut, Atom, Fidor Bank, Starling Bank… to name a few of them. These new entrants are surfing on strong trends, benefitting from the dematerialized nature of their services and the easy accessibility through the app stores. Their marketing is eased by our increasing use of the social networks and the predominant place the internet has taken in our lives with an instant high-speed access in our pockets....
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