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By Lorna GLYNN, Managing Director of Paragon Luxembourg
In recent years, we've seen a growing recognition of the importance of customer and investor communication in the realm of asset and wealth management. Traditionally, these firms have often relied heavily on their financial products and services to attract and retain customers. However, in a competitive and rapidly changing financial landscape, the focus is shifting to enhancing the customer journey and overall experience.
One of the significant catalysts for this change is the rise of digital technology, which has transformed how companies interact with their customers. As customers become increasingly accustomed to digital interactions in their daily lives, their expectations for their...
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