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“Communication is like a war: you cannot prevail unless you have a calculated presence on the field.” Jerome Bloch, CEO, 360Crossmedia
The age of hyper-communication is also the age of bullshit raised to the highest standards! Many companies are confused by the noise they witness on social networks and in the press. In this article, Jerome Bloch, CEO of 360Crossmedia explains how every company can easily set up an efficient communication strategy, whatever the size of the company.
The virtues of presence
Serious people are rightly obsessed with relevance. Why should they publish an article if they don’t have something really interesting and new to say? The answer is simple. Communication is like a war....
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