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By Joachim Paul HASEBROOK, Sibyll RODDE, Benedikt HACKL and Arnd HEßELER, zeb consulting*
More urgently than an exit strategy for the corona measures, companies need an introduction strategy for more innovative capability.
All of a sudden, innovations are possible that seemed completely unthinkable a short time ago: Tesla sells cars without direct customer contact with consulting videos, and the savings banks in Germany have developed the online platform #gemeinsamdadurch in only ten days, where companies create profiles, sell vouchers and immediately receive the proceeds.
Why does what innovation managers have been trying for years in vain often work in times of crisis? Simple answer: It works because the power and...
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