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Artemis has announced its intention to launch a new global equity strategy to tap into the investment potential of changing consumer demands for leading brands.
The leading consumer brands fund, which is subject to regulatory approval, will seek to benefit from the evolving generational and geographical appetites for powerful brands. The focused portfolio of between 25 and 35 stocks will be managed by Swetha Ramachandran, who joined Artemis at the beginning of September 2023 from GAM, where she managed the GAM Luxury Brands Fund from 2019.
Ramachandran said: "Consumers are changing geographically as well as generationally, with millennials, Gen Z and now Gen Alpha all having distinct preferences. The centre of consumer gravity is shifting eastwards...
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