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By Bob VANSTRAELEN, Area Vice President Benelux, at Salesforce
One of the hottest topics at every industry event I’ve attended recently is the threat of fintech disruptors. As more and more of these small, specialist firms launch – think Revolut, N26 and Seamless (SEQR) – many retail bankers seem concerned that their size and portfolio is hindering them in the battle for customers.
Actually, I think it’s quite the opposite, and it’s the wide breadth of services that traditional banks offer consumers, in contrast to fintechs’ largely single-service offerings, that will prove to be their golden ticket to customer retention and loyalty. By offering a range of services, retail banks ultimately create more opportunities to understand their...
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