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Businesses are upbeat about their prospects, encouraged by customer demand and favourable economic conditions, but are revising their strategies as protectionism dents the outlook for international trade, according to a new HSBC survey of over 8,500 companies: ‘Navigator: Now, next and how for business’.
More than three quarters (78%) of companies are positive about the trading environment, rising to 86% in ASEAN countries and 82% in the EU, according to the 34-market report. Over a third (35%) expect increasing consumption to be the top driver of their growth in the next year, with almost as many (33%) focusing on the economic environment and 32% on technology to increase efficiencies or develop new products and services.
Yet at the same time,...
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