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In this post crisis situation, the banking ecosystem is now looking forward to being more and more client centric. The time when a relationship was solely based on adviser/client is over. Indeed, even if this is still a key aspect for business development, today a bank needs to have a deeper understanding of its clients and be able to anticipate their needs and be proactive in meeting them. This can be achieved by integrating customer analytics within the information system. Customer analytics is not a single plug and play component that can be seen as the Holy Grail but more as a kind of step by step quest path to it.
Data as a key
Knowing and understanding your client start with data, which implies human input process. Is...
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