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Jérôme Bloch, founder of 360Crossmedia, explains why communication shapes the value of a company and why the best builders rarely know how to sell what they build.
How does communication affect the valuation of a company?
Valuation combines two things: what a company produces and what the market believes about it. The first shows up in the accounts, the second in every conversation an investor, a client or a candidate has about you before meeting you. Take two companies with identical revenue, identical margins and identical teams. One gets known, quoted, invited to speak.
The other stays invisible. The first will raise money faster, close deals faster and hire better people. That gap costs nothing to produce and...
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