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How to connect your ideas to the market
The fund industry is certainly very creative and, as is the case in other industries, there are some brilliant ideas that could be of benefit to the wider population. Product creation and its on-going management are generally in the hands of the investment managers, fund promoters and specific advisers. But as for a car, once the idea has been set on paper and a decision has been made to create it, the production phase starts and the factory’s role is to convert the idea into a saleable product. This creation module is followed up by a piece of distinctive importance: the distribution value chain. This is crucial because creating a product without thinking about the distribution model and the related marketing activities...
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