Recherche
S'identifier

Mensuel de janvier 2018 - Sécurité informatique

go back Retour << Article précédent     Article suivant >>


From Fin-Tech to Fun-Tech : the New Paradigm
By Luca BRUNI, INITIO and Kelly JORRITSMA, MORNINGSTAR*   We are all irrational creatures. We easily fall for techniques leveraging our natural desires for socializing, learning, competition, achievement, status and self-expression. The gaming industry has been successful in engaging and encouraging people to invest large amounts of money and time to play their games. Facebook and YouTube have been successful in applying gamification techniques to grow users and make them stay. What are the current applications for financial services? Almost none yet to be honest. The transformation from Fin-Tech to Fun-Tech, we believe in 2018 and the upcoming years, is a new dimension where financial service companies will grow and, probably, focus on.   To begin with,...
Cette page n'est accessible qu'aux abonnés payants.
Veuillez vous identifier si vous êtes abonnés à la consultation de nos archives.

Nous vous invitons à souscrire un abonnement, ou à prendre contact avec nous.